In a world driven by business, innovation, and smart decision-making, organizations need professionals who can manage people, resources, and strategies effectively. For students who are passionate about leadership, entrepreneurship, marketing, or business operations, the Bachelor of Business Management (BBM) is one of the best undergraduate programs to choose.
At Amrutha College, the BBM program is designed to shape confident, skilled, and industry-ready management professionals.

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Why Choose BBM?

BBM is a business-focused degree that introduces students to the core pillars of management — planning, organizing, leading, and controlling. It prepares students for the dynamic world of business and equips them with the skills required to handle real corporate challenges.

Whether you dream of starting your own business or working in a reputed company, BBM gives you the perfect platform.

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BBM at Amrutha College: What You Will Learn

The BBM curriculum at Amrutha College focuses on both foundational knowledge and practical business skills. Students gain exposure to:

1. Principles of Management

Learn essential concepts like planning, leadership, teamwork, and business decision-making.

2. Marketing Management

Understand consumer behavior, branding, digital marketing, and promotional strategies.

3. Human Resource Management

Learn how companies recruit, train, and manage employees to achieve business goals.

4. Financial Management

Gain knowledge in budgeting, financial planning, investment basics, and corporate finance.

5. Business Analytics & IT Skills

Get introduced to tools and techniques that help companies make data-driven decisions.

6. Organizational Behavior

Understand workplace culture, motivation, communication, and leadership styles.

7. Entrepreneurship & Business Ethics

Learn how to build and manage your own business with responsible and ethical practices.

Amrutha College ensures students learn through real-life case studies, presentations, group projects, and practical activities.

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Career Opportunities After BBM

BBM opens up a wide range of career paths, making it one of the most flexible degrees in the business world.

Marketing & Sales Roles

• • Marketing Executive

• • Brand Coordinator

• • Digital Marketing Executive

• • Sales Manager / Sales Consultant

Human Resource Roles

• • HR Executive

• • Talent Acquisition Intern

• • Training & Development Associate

Business & Operations Roles

• • Business Development Executive

• • Operations Manager

• • Customer Relationship Manager

• • Administrative Officer

Finance & Banking Roles

• • Financial Assistant

• • Bank PO / Clerical Roles

• • Investment Support Analyst

Entrepreneurship

Students with entrepreneurial mindset can start their own ventures in retail, consulting, e-commerce, or service industries.

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Higher Studies After BBM

After completing BBM, students can pursue:

• • MBA (Marketing, HR, Finance, Operations, Business Analytics)

• • M.Com / MFM

• • Post Graduate Diploma in Management

• • Certificate courses in Digital Marketing, HR Analytics, Business Analytics, etc.

Higher education further strengthens their knowledge and career opportunities.

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Why Choose Amrutha College for BBM?

• • Experienced faculty with business and academic backgrounds

• • Practical, activity-based learning approach

• • Workshops, leadership programs, group discussions, and presentations

• • Supportive environment for soft-skill development

• • Guidance for placements, interviews, and internships

• • A balanced focus on academics + business exposure

Amrutha College helps students build confidence, communication skills, and professional readiness — qualities every business leader needs.